Model retouching is a big part of the fashion and advertising world. It’s about taking a great photo and making it even more stunning! But there’s a fine line between enhancement and creating an unrealistic image.

Photographers and retouchers should always communicate with the model about the desired outcome. The goal is to create a photo that showcases the model’s beauty in the best light, while staying true to their natural features.

📸Photographer: @vladimirmorochko
💄Makeup: @agapimakeupartist
💃🏼Model: @ioanna.karidi